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Behind the scenes at Yoga South Africa:

useful advertising information per platform:

 

1.

NEWSLETTER SUBSCRIPTION

  • 2300 newsletter subscribers

  • Newsletters sent out on the 1st and 15th of every month

  • New subscribers every week

  • Successful open rate and click rate percentages

2.

Yoga South Africa Website

  • >16 000 monthly page views

  • 6000 unique visitors each month

  • > 2000 monthly searches through Google

  • Demographics:

  • 80% South Africa

  • 40% Western Cape, 38% Gauteng, 10% Kwa-Zulu Natal.

  • 20% International

3.

Instagram

  • 12 300 Followers

  • We reach 15 000 accounts per month

  • 100 000 monthly impressions

  • Story views: 350-5650 times / story

  • Demographics:

  • 77% Women, ave. age 25-34

  • 66% South Africa (23% Cape Town, 19% Johannesburg / Pretoria, 7% Durban)

  • 27% International

4.

FACEBOOK

  • 2400 followers

  • Facebook group with 1200 members

  • We reach 8000 people each month

  • Demographics: 

  • 92% Women, ave. age 25-35

  • 95% South Africa (40% Cape Town, 53%, Johannesburg / Pretoria, 8% Durban)

  • 5% International